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WE Welcome Everyone

WE are located right in the historic downtown of River Falls, Wisconsin.


 We may be small, but we are FULL of things that you may need & didn't realize you wanted until you walked through the door.  Find everything from LOCAL produce, meat, cheese, bulk spices, tea, in-house roasted coffee, and so much more.

Everyone can shop, anyone can own.


WE Market Co-op started as a small group of 16 passionate people looking to take control of the food they buy and eat.  Not much has changed since 1974, except we are now a strong group of close to 2000 owners; Still passionate about the food, our community, and the world beyond the stores of the co-op.  These 2000 owners are your neighbors, friends, and community members supporting a different way of buying food.  The difference is that by choosing the co-op first you help us build and maintain strong relationships with local farmers and artisans, which is an important part of our co-op's values.  WE provide shoppers with access to organic, local, wholesome, and fairly traded food and products.


is to continue as a cooperatively owned grocery store that fosters a healthy, thriving community and generates positive social, economic, and environmental change. 

Our customers:

  • are linked in a dynamic relationship with local farmers and producers

  • have access to healthy and environmentally sound choices

Our store:

  • is the center of a thriving community

  • uses resources efficiently

  • promotes fair relations with staff, vendors, and customers while strengthening the cooperative model

Our Commitment to Local

We are pretty serious when it comes to local.  This is not a trendy marketing slogan for us.  Locally owned, locally supported, locally loved.  It just makes sense that we put our whole heart into supporting others that are equally as passionate about local.  So, we source as much as we can from local suppliers to put it into the hands of our local supporters.  YOU.  

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Albert Hanson Farms,

Cumberland, WI. 

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Kinni Bee Candle Co., Kinnickinnic Valley, WI.

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Swinging Bridge Brewery, River Falls, WI.

WE don't just stop at local produce. There are many different local products all throughout the store, from wellness, to wine & beer, to dairy, to meat, and so much more! 
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